Known for creating innovative and entertaining games, the addition of iSoftBet’s content is expected to further enhance the offering of William Hill Interactive Online. The deal will also see a collaboration between iSoftBet and the William Hill Interactive Online team to see the former create content exclusive for the top UK bookmaker.
Commenting on the agreement via the news release, Nir Elbaz, iSoftBet’s MD, said that they are excited to have the chance to collaborate with a bookmaker of the caliber of William Hill. Elbaz added, “The brand is known throughout the industry and is a popular choice with punters. Our innovative Neon Reels™ slot creation and branded titles such as Paranormal Activity, which launched last year, was a key factor in persuading William Hill to team up with us.”
And lastly, he said that iSoftBet was “extremely confident” that the company’s content will be a good fit with William Hill’s current offering. Elbaz said that they look forward to the collaboration to produce “exclusive, entertaining content.”
Also commenting on the deal, Graeme Powrie, Gaming Commercial Director for William Hill, said, “We are delighted to add iSoftBet content to our ever growing portfolio. They deliver very strong titles that are proven within the industry and I am sure it will appeal to William Hill customers.”